5 copy-paste messages to bring back customers who stopped booking. For any small business that sees customers more than once.

How to use it (about an hour, once)

1. Pull your list. Open your booking system, customer spreadsheet or phone contacts. Write down everyone whose last visit is well past their usual return time. A simple rule: about 1.5× their normal gap.

• Hair salon (cut): usually back every 6–8 weeks → on your list after about 10–12 weeks
• Med spa (Botox): every 3–4 months → after about 5–6 months
• Massage: every 4–6 weeks → after about 2–3 months
• Dental (cleaning): every 6 months → after about 9 months
• Cleaning service: depends on the plan → after 2× their usual gap

These are typical ranges. Your own numbers beat them, so use those if you have them.

2. Send one message per person, from you, by text or email. Pick the message below that fits their situation. Change the words so they sound like you.

3. Answer every reply the same day. A "yes" that waits two days turns back into a "maybe."

The 5 messages

1. Due for their next visit

Hi {name}, it's {your name} from {business}. It's been about {time} since your {service}, which is usually right when the next one is due. Want me to save you a spot on {day}?

2. Gone a long time (6+ months)

Hi {name}, {your name} here from {business}. It's been a while, and I wanted to check in personally. If anything about your last visit wasn't right, I'd really like to know. And if you'd like to come back, I have {day} open.

3. Missed or cancelled appointment

Hi {name}, sorry we missed you on {date}. No problem at all. Want me to find you a new time this week?